After our recent rebrand in 2022 to align with our new strapline, branding and company values, we announced a new internal family structure which reflected some promotions and role changes within the family.
As part of these promotions, former Head of PR and Marketing, Sadie was promoted to Director of Sales, Marketing, Engagement & Wellbeing.
Sadie’s career story is inspiring, so we sat down with her to find out more about her career with Excelcare and her thoughts about her recent promotion.
________________________________________________________________________________________________
What was your role before you joined Excelcare?
“I was working in Learning & Development and Marketing as part of the NHS”
When did you join Excelcare and what was your role?
“I joined Excelcare in April 2017 as a Training Administrator”
What did you learn in this role and how did you progress from there?
“I have always loved helping others, and from the first day I joined Excelcare, I discovered a real passion for the care sector, and found sense of purpose in knowing that although I wasn’t working in a care home, the work I did each day was positively contributing towards the quality of life of the people who live in our care homes, as well as helping my colleagues across the Excelcare family.
I learned that what you see in the media about care homes isn’t true and that in the right care home, people can life a fruitful and happy life whilst receiving support from people who truly care for them.
With my professional background being mainly in marketing, I found myself helping with a few different tasks outside of my training role, and in 2018 I was offered a position as part of the group’s new PR & Marketing team. With support and guidance from our COO, Sam Manning, I ended up building the team from the ground up.
In late 2022, I was offered the opportunity to oversee projects relating to the wellbeing of the people who live and work in our care homes, which I accepted gladly.
And here we are today – with 2 rebranding projects under our belts, a lot of guidance and support in place, and lots of exciting projects coming to completion from my wonderful and devoted team – I am so privileged to work alongside such wonderful people and to be able to support each of them to learn and grow with the Excelcare family.”
What has helped you in your career progression with Excelcare?
“I would not be where I am today without the ongoing support of CEO Ozzie and COO Sam. I am very grateful they recognised my skillset and helped me to learn and develop.”
What do you like most about working for Excelcare?
“No job is too small for anyone, there is communications across all levels of the business and nobody is afraid to step out of their role into something else if it means we are supporting colleagues, residents, and their families.”
How do you feel after your most recent promotion to director?
“I’m really looking forward to working on the exciting projects we have lined up and helping Excelcare to adapt and grow alongside changing legislation and emerging technology, whilst continuing to develop excellent incentives and practices for the Excelcare family.”
_________________________________________________________________________________________________________________________________________
When asked About Sadie’s career journey, Excelcare’s COO Sam Manning said, “Renowned for her creative flair and 'can-do' attitude, Sadie is extremely dedicated and hardworking, and has a great passion for showcasing the Excelcare-family whilst also engaging users.
“Thanks to technological innovations and digitisation, we have seen PR and marketing evolve over recent years, but our key ethos has remained unchanged and that is ‘Putting People at the Heart of Excelcare’ and Sadie has been instrumental in delivering this message across our brand and social media platforms.
“She encourages and aspires our Excelcare-family members to share their smiles and showcase the fun times that they experience each day, whilst living and/or working in an Excelcare home, this drives engagement and influences awareness of the difference we make each day.
“Sadie’s admirable character and pursuit of excellence has brought her to this moment, she truly deserves this promotion and I look forward to seeing Sadie’s passion continue to shine across the Excelcare-family.”