Following a series of workshops, and a thoughtful redesign, we are proud to unveil our new look as part of Excelcare’s ongoing brand evolution.
“Over the past few years, Excelcare has grown and developed in many innovative ways,” said Chief Operating Officer, Sam Manning. “We do not simply see ourselves as another care provider; we are proud to be a trusted partner to the people who live in our care homes and their families; a supportive network for our team members; and a reliable source of help and advice for the wider community.”
Sam continued, “Our care homes each form an important part of their local communities, and our team play an important part in our mission – helping people to ‘belong with us’, and to enjoy a life well lived, each and every day.”
Our new strapline, ‘Belong with us’ stems from our family’s commitment to becoming trusted partners with the incredible people who live and work in our homes, as well as their families. While it is true that there is no place quite like home, we strive to create supportive and inclusive environments where people can be themselves, and for loved ones to continue to create wonderful memories together.
Although we’re getting a colourful new makeover, the core values of our family have not changed. “We are privileged to support remarkable people,” said Chief Executive Officer, Osman Ertosun. “People who are cherished and loved, who have achieved, and who can continue to achieve amazing things in their lives. We view everyone who lives in our care homes as special human beings, never ‘the elderly’ or the conditions they are living with. These core values, which are shared across the Excelcare family, will never change.”
To us, rebranding means more than just a new logo; these changes reflect key innovations and improvements that have taken place across the group in recent years, from the introduction of Lessons Learned Labs, delivered to the whole team to drive improvements across the Excelcare family, to the launch of our new electronic care planning system, which supports the people living in our homes to spend more time doing the things they love through personalised care planning.
As you notice changes in our branding, signs and online platforms, we would certainly love to connect with you. Feel free to reach out with any thoughts, requests, or compliments. If you enjoy social media, please connect with us.
Facebook - @excelcareUK
Twitter - @excelcareUK
Instagram - @excelcareUK
Email – info@excelcareholdings.com